Boom in BBDO work set to outstrip past decade

BBDO is set to be so busy in the next three years that it will "produce more work than we have produced in the past ten years", says Andrew Robertson, the agency's global chief executive officer.

Speaking to Campaign during the annual Cannes Lions festival, Robertson said he is proudest of the "consistent quality we have maintained across the network and through our client base".

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published