Booth Lockett Makin wins Fujitsu Siemens

Booth Lockett Makin has been handed pounds 1 million to buy media for Fujitsu Siemens Computers. The budget may rise to pounds 8 million as the recently merged company expands into the UK.

Booth Lockett Makin has been handed pounds 1 million to buy media

for Fujitsu Siemens Computers. The budget may rise to pounds 8 million

as the recently merged company expands into the UK.



The Soho-based media agency pitched with its German partner Media Plus

to win the initial two-month contract, which will cover TV and national

press. No other agencies took part.



Booth Lockett Makin’s international media director Lucy Horn will

co-ordinate UK media buying for Fujitsu Siemens, while Media Plus will

handle planning and buying across Europe. The client will oversee the

advertising campaign from its head office in Germany.



Media Plus and Booth Lockett Makin are both members of Eurolab, a

network of media agencies that work in partnership around the globe.



Fujitsu Computers and Siemens Computer Systems merged in October

1999.



The combined company is aiming to become the number one computer

manufacturer in every European market.



The organisation has offices in more than 25 countries across the

continent.



Before the merger, Fujitsu spent pounds 1 million and Siemens spent

pounds 5.4 million on UK media last year.



Horn commented on the win: ’We were able to turn things around quickly.

The business is strictly computers for now, but this may lead to other

things.’



Booth Lockett Makin, run by Steve Booth, Nick Lockett and Charlie Makin,

also works for Hertz, Domino’s Pizza, Classic FM, Lavazza and Vidal

Sassoon.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).