Booth Lockett nets Eurotunnel task on duty free business

Booth Lockett Makin has won the strategic brief to develop a campaign for Eurotunnel’s retail sales business following a three-way pitch against Carat and Rocket.

Booth Lockett Makin has won the strategic brief to develop a

campaign for Eurotunnel’s retail sales business following a three-way

pitch against Carat and Rocket.



The media agency will work on a standalone campaign which will aim to

maximise the Channel tunnel company’s duty free sales before they are

abolished next summer. The business, for which no budget has yet been

set, has been awarded to Booth Lockett Makin for a year, but gives it a

valuable foothold on the Eurotunnel roster with the possibility of doing

further work.



Eurotunnel’s retail director, Bruce McKendrick, said: ’Booth Lockett

Makin demonstrated a thorough understanding of the unique issues that we

face. They will work closely with us to explore the options open to us

to maximise the noise surrounding duty free abolition.’



Booth Lockett Makin’s managing partner, Charlie Makin, commented:

’Eurotunnel is an amazing operation and I hope we can make a great

contribution.’



The account will boost the agency’s travel and leisure client base,

which includes Thomas Cook, Hertz and the launch of Heathrow Express

earlier this year.



Eurotunnel kicked off an aggressive integrated marketing strategy at the

end of last month using the strapline: ’Eurotunnel - the fast track to

great savings.’ The com-pany is understood to make around pounds 500,000

a week from its duty free sales.



Booth Lockett Makin has also picked up the French fashion brand,

Chevignon, which is worth around pounds 300,000, as part of the EuroLab

partnership.



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