SectorConsumer goods, FMCG, Cosmetics / toiletries, Retail and Other high street
Boots is attempting to position itself as the ideal high street store to kit a woman out for any look, whether it be simply looking refreshed or even being dolled-up to audition for a talent contest.
Breaking this week, the 30-second campaign, created by Mother, features the familiar ‘girls’ single from the Sugarbabes and promotes the high street chemist's three-for-two autumn beauty promotion.
Video 1: autumn
Video 2: audition
Video 3: sliding doors