Boots adds media to creative review

Boots has confirmed that it is reviewing its £80 million advertising deal with WPP, as exclusively revealed in Campaign (10 July).

The review could end the arrangement brokered by the WPP group chief executive, Sir Martin Sorrell, and Boots' outgoing chief executive, Steve Russell, in 2000. Both J. Walter Thompson's creative and MindShare's media accounts face review.

It is understood that agencies including TBWA\London, Abbott Mead Vickers BBDO, Mother and J. Walter Thompson have been paired with media agencies and invited to present credentials to the director of strategic marketing and development, Anne Francke. Sources say a media auditor has been invited to assist in the media review.

A Boots spokesman would not confirm which agencies would be invited to pitch but said that a shortlist would be drawn up at the end of August.

He added that he expected incumbent agencies would be invited to repitch for the account.

Francke joined Boots in January from Masterfoods, replacing Barry Clarke who had been in the job for less than a year. Francke has been involved in some dramatic cost-cutting and refocusing on the company's core business.

Russell's attempts to diversify Boots into a broad health and lifestyle brand were curtailed with the closure of its Wellbeing Services arm, its joint venture with J Sainsbury and its Granada-run Wellbeing TV channel.

Richard Baker, Asda's chief operating officer, is joining Boots as Russell's replacement in September.

Boots is also looking at its customer relationship marketing, direct marketing and design accounts. The review does not extend to Boots Healthcare International's Crookes Healthcare business, which includes the Optrex, Strepsils and Clearasil brands.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).