Boots appoints Lida to Advantage Card business

Boots has appointed Lida to its £15 million Advantage Card account following a pitch against Proximity and Partners Andrews Aldridge.

Boots...Lida takes Advantage card business
Boots...Lida takes Advantage card business

The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August.

Craik Jones was subsequently folded into Proximity a month later.

An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated after the first round of pitches.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).