Boots' new ad sees "the girls" transforming a sleepy suburban street into a winter ?wonderland.
It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny’s Restoration Nightmares. A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider.
Elizabeth Fagan, the Boots marketing director, said: "Women really do make Christmas happen and, this year, that’s what we want to celebrate."