SectorFMCG, Cosmetics / toiletries, Household products and OTC drugs
Boots is continuing its 'Here come the girls' campaign with a new series of fourteen ads.
Created by Mother and directed by Ric Cantor of comedy show Man Stroke Woman, the scenes feature a cast of comic actors playing different women who shop at Boots. One spot features a woman working at a call centre who gets distracted by her new Boots make-up.
A second ad shows three friends meeting up for lunch who give each other gifts despite agreeing not to ‘do presents this year’. The creative work will change with more content and extending into stores, online, in DM and through PR.