Boots Lunch break

Mother has launched its first major ad push for Boots opticians since 2007.

The spot uses the Here Come The Girls soundtrack to promote a two-for-one offer on frames. Highlighting the fact that there's "more than one you", the female-focused ad sees three women making superhero-style transformations in various locations. Emerging with pairs of glasses, the women join each other as the spot concludes.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).