Boots Opticians launches new TV spot

Boots Opticians has launched a comic TV spot for spring, focusing on a family getting ready for the British summer.

The TV ad broke during 'Emmerdale' on ITV1 on Friday.

Chiming with Boots' wider 'Here Come the Girls' campaign, the ad features the couple who appeared in the New Year ads, along with their daughter and her boyfriend.

The light-hearted 30-second ad shows the dad building a garden table, but refusing to wear glasses to look at the instructions, resulting in him accidentally building a wooden chair instead. The ad finishes with the offer of "two complete pairs for £79."

Activity will also include in-store, online and direct marketing. The ad was created by Mother, directed by Ric Cantor, and produced by Paul McPadden.

Helen Jeremiah, head of marketing for Boots Opticians, explained: "We wanted to extend the offer to include prescription sunglasses, so that glasses wearers can get their sunglasses at the same time as their ordinary glasses, providing even more value this summer.

"With Easter being a big time for gardening and DIY, we think that this family's experience will be mirrored the country over in the next few weeks, so hopefully it will raise many a wry smile."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published