Boots Opticians launches new TV spot

Be the first to comment

Boots Opticians has launched a comic TV spot for spring, focusing on a family getting ready for the British summer.

The TV ad broke during 'Emmerdale' on ITV1 on Friday.

Chiming with Boots' wider 'Here Come the Girls' campaign, the ad features the couple who appeared in the New Year ads, along with their daughter and her boyfriend.

The light-hearted 30-second ad shows the dad building a garden table, but refusing to wear glasses to look at the instructions, resulting in him accidentally building a wooden chair instead. The ad finishes with the offer of "two complete pairs for £79."

Activity will also include in-store, online and direct marketing. The ad was created by Mother, directed by Ric Cantor, and produced by Paul McPadden.

Helen Jeremiah, head of marketing for Boots Opticians, explained: "We wanted to extend the offer to include prescription sunglasses, so that glasses wearers can get their sunglasses at the same time as their ordinary glasses, providing even more value this summer.

"With Easter being a big time for gardening and DIY, we think that this family's experience will be mirrored the country over in the next few weeks, so hopefully it will raise many a wry smile."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published