Boots Opticians 'out of focus' by Mother

Boots Opticians is introducing a new positioning with a TV campaign created by the retailer's agency of record Mother London.

The TV spot introduces the strapline "See better" and features a series of scenes showing what the special moments in life would be like without good eyeslight.

Moments such as watching a child enjoy a funfair ride appear fuzzy and unfocused. The ad was directed by Vince Squibb at Gorgeous.