Boots seizes top spot in BR app chart

Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.

Boots Eye Check: app tops the BR chart this week
Boots Eye Check: app tops the BR chart this week

The Eye Check app allows users to carry out some of the checks done by a professional optometrist.

Boots says the app is designed to encourage people to look after their vision and eye health, but does not intend the app to replace routine check-ups with a professional.

The Coca-Cola Christmas app, which allows the creation of virtual snow globes, continues to climb steadily, but could not compete with the surge in popularity of the ‘Eye Check by Boots’ app.

Argos returned to the chart this week with its app that allows consumers to check stock and reserve items at the store of their choice until the end of the following day.

It was recently given an update that includes an automatic reminder and reservation history.

 

The chart is powered by analytics app PositionApp developed by Ustwo, with non-commercial branded apps removed.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More