Boots 'summer care free' by Mother

Boot's is highlighting some stereotypical pre-holiday female behavior in its new summer TV campaign.

Last minute spray tanning, toenail painting and over-packing are just a few of the female traits exposed in the spot, created by Mother.

The campaign, which broke on 3rd June, carries the  ‘here come the girls’ theme from the previous Christmas ad, featuring the Sugerbabes version of the ‘girls’ song.


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