Boots 'Trust Boots' by Mother

Three simple television ads by Mother are at the centre of a new campaign to position Boots as the expert in health and beauty retailing. In this ad, "teardrop", an exploding teardrop is shown in reverse, trailing back to the seven-year-old boy who has cried after cutting himself. At the end of the ad, which promotes Boots plasters, he runs off to play once more. The voiceover is by Desmond Morris, with other ads showing a transparent baby and a plant transforming into a beautiful woman.