Boursin 'du tracteur' by Rainey Kelly Campbell Roalfe/Y&R

Boursin, the French soft cheese, is bringing back its famous "Du pain, du vin, du Boursin" strapline in a new TV campaign created by Rainey Kelly Campbell Roalfe/Y&R.

The brand campaign, Boursin's first for 10 years, sees a couple frolicking in a field of wheat before settling down for a romantic picnic, of Boursin, fresh bread and wine.