Bowie obliterates the past with new album

One of the biggest comebacks in music history was accompanied by an equally impressive campaign playing off the new album cover.

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The white square represents the spirit of great music, which forgets or obliterates the past due to its ‘of the moment’ nature.

Company: Sony Music

Brand: David Bowie: The Next Day 

Marketer: Ken Marshall, head of marketing at Sony Music UK

Agency: In-house

Creative: Jonathan Barnbrook

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).