Boycott’s new-look Independent aims to push advertising

The Independent on Sunday gets a fresh look and a new section this weekend as part of the editor, Rosie Boycott’s, overhaul of the paper, which aims to open up new avenues for editorial and advertising.

The Independent on Sunday gets a fresh look and a new section this

weekend as part of the editor, Rosie Boycott’s, overhaul of the paper,

which aims to open up new avenues for editorial and advertising.



A new 16- to 24-page third section, Spending, which combines travel and

property from the Sunday Review with personal finance from the business

section, aims to attract new advertising.



The business section reverts to black and white, losing the pink pages

introduced in August 1995 by the former editor, Peter Wilby. Sport moves

to the back of the business section while the Sunday Review includes

seven-day TV listings for the first time.



The Real Life section targets a more female audience. New columnists

include the Body Shop founder, Anita Roddick.



Boycott, who was appointed editor in October, commented: ’We are

offering better value for money for all by offering more, with better

writing and a cleaner appearance that looks like a newspaper which fits

together.’



The advertising manager on the paper, Louise Moss, said: ’The extra

section represents real growth to the product so readers and advertisers

will be getting more for their pounds 1.’



ains relatively untouched - although ads will be removed from pages two

and three, giving more space to news.



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