Bozell drops 20/20 brand in renaming of media operation

Bozell Worldwide is rebranding 20/20 Media, its European joint venture with CIA Medianetwork, as BJK&E Media, in a move that signals its commitment to building a global media brand.

Bozell Worldwide is rebranding 20/20 Media, its European joint

venture with CIA Medianetwork, as BJK&E Media, in a move that signals

its commitment to building a global media brand.



The name change aligns Bozell’s European media operation with the

US-based BJK&E Media. In the UK, 20/20 Media’s ownership, managerial and

structural set-up remains the same. The new name will apply to all 20/20

Media operations in Europe with immediate effect and will roll out into

markets where 20/20 has no presence, either as a joint venture or

strategic alliance with CIA.



The move is seen as an attempt by the Bozell network to compete more

effectively in media. One insider said: ’They’re playing catch-up with

the rest of the market.’



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