- Bozell Worldwide has scooped the £450 million international media centralisation for all DaimlerChrysler brands after a lengthy review of the car giant's global media business.
Bozell takes on the centralised account in Europe (though not Germany), the Middle East, Africa, Asia-Pacific, and Latin America and the assignment includes media buying for Chrysler, Jeeps, Dodge, Mercedes-Benz and smart, the Micro-Compact Car.
The German account will be managed by the media agency, GFMO, while the US-based PentaCom will handle all media in the United States, Mexico and Canada.
In Europe, Bozell's media brand, BJK&E and its media partner, CIA Medianetwork, will add Mercedes to its existing Chrysler, Jeep and Dodge business, which is worth £15 million in the UK.
However, the UK incumbent on the £16 million Mercedes business, Mediapolis, is still waiting for official confirmation of the move. A meeting is planned for next week to finalise the UK situation.
The global assignment will be led by James C Moore, the managing partner on the DaimlerChrysler International business at Bozell, and Dennis Lay, the head of media for Bozell in Europe. CIA Medianetwork's Mike Elms, who helped lead the pitch, will represent CIA on the international management of the account.
Bozell has also hired the former Saatchi & Saatchi media director, Mike Gorman, to co-ordinate the day-to-day running of the business around Europe. Gorman is already in place at BJK&E.