BP drops shield in favour of sun

BP launched its new logo today in a move which sees the end of the familiar green shield.

LONDON (Brand Republic) – BP launched its new logo today in a move which sees the end of the familiar green shield. The company’s new image -– a sun alongside the BP initials –- was developed with its environmental credentials in mind. It took a year for chairman John Browne to decide whether to axe the BP name altogether. The rebrand will cost the company £133m, spread out over two years as it revamps retail outlets all over the world.