MBO Solutions has put together a direct mail campaign for BP Mobil
to help raise the profile of its synthetic lubricant range for its key
It marks the first time BP Mobil will have carried out a
business-to-business direct mailing.
Patrick Lee, commercial vehicle marketing manager at BP Mobil, said:
’Direct marketing is an ideal way to reach a wide audience within any
one organisation and to deli-ver product information that carries a
Paul Jackson, director of marketing services at MBO, said: ’Direct
marketing will help shorten the sales cycle by targeting the decision
makers in each company.’
MBO was appointed for its experience in business-to-business mailings
and the automotive sector. Existing clients include the Freight
Transport Association and Iveco Ford Trucks.
MBO will create a database of users from logistics and blue-chip
transport companies. A creative communications campaign will follow.