BP Mobil asks MBO to raise awareness of lubricants range

MBO Solutions has put together a direct mail campaign for BP Mobil to help raise the profile of its synthetic lubricant range for its key transport market.

MBO Solutions has put together a direct mail campaign for BP Mobil

to help raise the profile of its synthetic lubricant range for its key

transport market.



It marks the first time BP Mobil will have carried out a

business-to-business direct mailing.



Patrick Lee, commercial vehicle marketing manager at BP Mobil, said:

’Direct marketing is an ideal way to reach a wide audience within any

one organisation and to deli-ver product information that carries a

technical focus.’



Paul Jackson, director of marketing services at MBO, said: ’Direct

marketing will help shorten the sales cycle by targeting the decision

makers in each company.’



MBO was appointed for its experience in business-to-business mailings

and the automotive sector. Existing clients include the Freight

Transport Association and Iveco Ford Trucks.



MBO will create a database of users from logistics and blue-chip

transport companies. A creative communications campaign will follow.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).