Fairhead joined 18 Feet & Rising this week and will be tasked with exploring new products and services.
He will have the opportunity to take equity in the agency and be part of the management team alongside Jonathan Trimble, the chief executive; Matt Keon, the executive creative director; Rob Ward, the strategy partner; Paul Spriggs, the chief operating officer; and Anna Carpen, the creative director.
Trimble said: "By any standard, Brad is one of the industry’s greatest practitioners. I’m excited to see where he takes our platform."
Fairhead joins 18 Feet & Rising from the mobile software company Go Find It, where he was the chief operating officer. Before that, he was the chief strategy officer at Starcount, a social media analytics company.
He said: "There are very few agencies that could tempt me back into the comms world and 18 Feet & Rising is one of them. I’ve worked with Jonathan and Matt before and I’m stoked about being able to do so again. They do the sort of work I love and have the ambition that our market needs."
Fairhead co-founded Hyper in 2005 and then served as Hypernaked’s managing director between 2011 and 2013 following the merger with Naked Communications.