Brad Pitt to be new face of Chanel No 5

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

Brad Pitt: star of Moneyball to be the new face of Chanel No 5
Brad Pitt: star of Moneyball to be the new face of Chanel No 5

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter.

The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man.

Chanel No 5 was launched by the French designer Coco Chanel in 1922.

The new advertising campaign is expected to start filming in London this week.

Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance.

The high-profile TV ad featuring Kidman in 2004 was reported to have cost $60m and was directed by 'Moulin Rouge' director Baz Luhrmann.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More