Bradford & Bingley picks two in bid to revitalise brand

Bradford & Bingley has appointed Cheethambell JWT and Barrington Johnson Lorains & Partners to its creative advertising roster.

Cheethambell becomes the lead agency on the account, replacing M&C Saatchi, which held the account for the past eight years.

Throughout the review, Warren Langley, the head of marketing communications at Bradford & Bingley, was looking for a multimedia idea that could help revitalise the once-famous brand that has suffered from poor awareness in recent years.

The account had been worth around £3.5 million. However, this figure is set to double as the building society renews its commitment to television.

The appointment is the latest part of the company's marketing review.

Earlier this month, Bradford & Bingley appointed The Partners and Value Engineers to collaborate on a brand overhaul.

The company is also seeking agencies to revamp its digital strategy.

It has invited agencies to pitch for briefs that include site redesign, online advertising, online planning and buying, and e-mail marketing.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).