Brand barometer: Social media performance of Asda

A look at the performance of Asda in social media over the past four months.

Asda store
Asda store

Asda Social Brand Tracker

 

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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