Brand Barometer: Social media performance of Creme Egg

A look at the performance of Creme Egg in social media over the past four months

Creme Egg takes the sporty approach with its latest marketing activity
Creme Egg takes the sporty approach with its latest marketing activity

Conversation was minimal, although die-hard fans began to count down to 'Creme Egg Season'

The 'Goo Games' launched, with a 'cracking' opening ceremony. 'Creme Egg' trended on Twitter toward the end of the month

Cadbury participated in the first wave of Twitter's roll-out of UK brand pages. It used the page to promote the TV ad for 'Goo Games', along with an Olympic ticket competition

As Easter approached, Creme Egg's Facebook game gathered pace, with weekly prizes for top scorers

Cadbury's tie-in with London 2012 is ideal for the Creme Egg brand, with a range of videos on Facebook featuring 'suicidal' eggs performing different events. It will be interesting to see whether the campaign is extended after the traditional finishing line of Easter Sunday in this, an Olympic year.

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial


The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.

The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction).

Then the numbers from the last month are compared to the previous three months to apply a topical adjustment (recency).

An algorithm and some more human analysis later produces the SMR score.

To boost accuracy, a representative sample of the automated sentiment data is validated by Yomego's expert team.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).