Brand icons to star in Comic Relief campaign

LONDON - Fallon is planning to recruit famous advertising characters for a new campaign, called Brand Aid, for Comic Relief.

Smash...Fallon looking for brand mascots
Smash...Fallon looking for brand mascots

The agency is on the hunt for brand mascots from all eras, including PG Tips' Monkey, Levi's Flat Eric, Bertie Bassett and the Smash Martians.

It is understood that the characters are likely to sing a song during the film encouraging consumers to buy a red nose and donate to the charity.

The film will run as a viral in the run-up to Red Nose Day on 13 March, and will be screened during the BBC's coverage of the event.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).