Brand moves to M&C from WCRS

Barry Brand, the flamboyant head of advertising design at WCRS, has quit to take up a similar position just across Golden Square at M&C Saatchi.

Barry Brand, the flamboyant head of advertising design at WCRS, has

quit to take up a similar position just across Golden Square at M&C

Saatchi.



Brand, one of the most prominent and awarded typographers in the

business, will replace John Tisdall, who moved from M&C Saatchi to

Rainey Kelly Campbell Roalfe last week.



’There’s a lot of opportunity at M&C Saatchi,’ he said of his move after

three years at WCRS. ’I like the people, and I like the energy and the

buzz of the place.’



During 11 years in the advertising industry, the 33-year-old Brand has

worked on a number of award-winning campaigns, notably for Orange,

Beamish, Pirelli and the Imperial War Museum. He is also known for his

drive to make typography a creative medium in its own right.



Brand started in advertising in 1987, after training in typography and

design at the London College of Printing and spending two years as a

designer.



His first job was as assistant to Neil Archer, the head of typography at

Bartle Bogle Hegarty.



Two years later he left to be head of typography at Woollams Moira

Gaskin O’Malley, working with Lynn (now Kiki) Kendrick, with whom he

created ads for Triac medicated cream, which appeared in the D&AD

annual.



In 1991, he went to Simons Palmer Denton Clemmow Johnson to help set up

a typography department and worked on a number of well-regarded

campaigns, including the National Railway Museum and Wrangler.



He moved on in 1993 to go to Young & Rubicam at the request of its then

creative director, Mike Court, where he worked on Beamish, Hush Puppies

and the campaign for Pirelli tyres starring Carl Lewis. It was at Y&R

that Brand first coined the phrase ’head of advertising design’ to

describe his role. After two years at Y&R he left to join WCRS.



Simon Dicketts, joint creative director at M&C Saatchi, said that he was

impressed by Brand’s enthusiasm. ’He’ll work with the art directors on

the general look and styling of ads, rather than just be a bloke who

does the typography.’



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