Barry Brand, the flamboyant head of advertising design at WCRS, has
quit to take up a similar position just across Golden Square at M&C
Brand, one of the most prominent and awarded typographers in the
business, will replace John Tisdall, who moved from M&C Saatchi to
Rainey Kelly Campbell Roalfe last week.
’There’s a lot of opportunity at M&C Saatchi,’ he said of his move after
three years at WCRS. ’I like the people, and I like the energy and the
buzz of the place.’
During 11 years in the advertising industry, the 33-year-old Brand has
worked on a number of award-winning campaigns, notably for Orange,
Beamish, Pirelli and the Imperial War Museum. He is also known for his
drive to make typography a creative medium in its own right.
Brand started in advertising in 1987, after training in typography and
design at the London College of Printing and spending two years as a
His first job was as assistant to Neil Archer, the head of typography at
Bartle Bogle Hegarty.
Two years later he left to be head of typography at Woollams Moira
Gaskin O’Malley, working with Lynn (now Kiki) Kendrick, with whom he
created ads for Triac medicated cream, which appeared in the D&AD
In 1991, he went to Simons Palmer Denton Clemmow Johnson to help set up
a typography department and worked on a number of well-regarded
campaigns, including the National Railway Museum and Wrangler.
He moved on in 1993 to go to Young & Rubicam at the request of its then
creative director, Mike Court, where he worked on Beamish, Hush Puppies
and the campaign for Pirelli tyres starring Carl Lewis. It was at Y&R
that Brand first coined the phrase ’head of advertising design’ to
describe his role. After two years at Y&R he left to join WCRS.
Simon Dicketts, joint creative director at M&C Saatchi, said that he was
impressed by Brand’s enthusiasm. ’He’ll work with the art directors on
the general look and styling of ads, rather than just be a bloke who
does the typography.’