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Brand Opportunities with the World's Most Accessible Cycle Sport

Brand Opportunities with the World's Most Accessible Cycle Sport

StreetVelodrome uses an innovative pop up velodrome to deliver an exciting and engaging Olympic style pursuit racing competition in a nationwide televised Pro/Am series. StreetVelodrome is a rapidly growing concept which offers 100% free participation in cycle sport for all ages.

The concept has been specifically devised to offer a broad appeal and creates a robust CSR objective which delivers key legacy benefits; Inspiration to young people and behaviour change in under-active adults through cycle sport based entertainment.

StreetVelodrome have 3 tiers of brand partnership available: Tier 1 - series title sponsor; Tier 2 – team title sponsor and Tier 3 – tour partner. Partnerships include trackside advertising, complimented by our fully accessible Event Village with promotional activations by our Tour partners. It is a truly unique sports marketing opportunity which offers excellent reach to footfall audiences as well as social media reach and UK and Global TV broadcast.

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