Brand Shop 'cupcake' by Trunk

The Brand Shop, an advertising agency based in Rome, has commissioned the directors Sebas & Clim to create an online film showing its marketing abilities.

In the film, the agency is represented as a pâtissière with the client as a cupcake.

The cupcake has a discussion with the pâtissière, which distils its ideas and, continuing with the baking metaphor, "cooks up" a successful campaign.

The film was made through the production company Trunk.