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Brands on film: How product placement has come of age

The first of three #BENtalks films from Campaign and Branded Entertainment Network

Since Jules Verne gave shout outs to real shipping and transport companies in his 1873 novel, Around the world in 80 days, branded integrations have come a long way. Today, with the myriad disruptions to traditional ad models, there's fresh impetus behind brand integration as companies search for more authentic and surefire ways to connect with audiences.

Campaign brought together thought leaders in advertising and content during Cannes Lions 2016 to discuss new opportunities for brand integration. What's new, and where are we headed?

Part 1 here. Coming soon - Parts 2 and 3

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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