Brands to sponsor giant 'book benches' in London street art installation

Brands will have the opportunity to get involved in street art next summer through an initiative with the National Literacy Trust to sponsor "BookBenches" located all over London.

  • Giant BookBenches will appear all over London throughout summer 2014

    Giant BookBenches will appear all over London throughout summer 2014

  • 1984 has been selected by BookBench sponsor KPMG

    1984 has been selected by BookBench sponsor KPMG

  • Brands can select a book to be interpreted on a BookBench, each designed by a different artist

    Brands can select a book to be interpreted on a BookBench, each designed by a different artist

  • Wind in the Willows

    Wind in the Willows

of

Hopes are high that the project, backed by VisitEngland, will become a tourist attraction in 2014, akin to the numerous Olympic mascots which were dotted throughout London in 2012.

Different artists will be called on to design each bench, which are shaped like giant open books, with businesses choosing from titles linked to London – from JM Barrie’s Peter Pan to Mary Shelley’s Frankenstein - or selecting their own book.

KPMG and Walker Books have already sponsored the first two benches, featuring 1984 and We’re Going on a Bear Hunt respectively.

Client: National Literacy Trust

Creative: Chris Wilkinson, creative director, Wild in Art/ Artists TBC