Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

Hamilton drives for the German car marque Mercedes-Benz. After his win, the company tweeted a picture of the British driver standing in the company's logo and punching the air, alongside text that read,"The Best".

Blackberry, the embattled mobile phone manufacturer and a sponsor of the Mercedes-Benz Formula 1 team, tweeted its congratulations to the driver along with a link to an exclusive interview.

The International Watch Company (IWC), the Swiss luxury watch company that has a personal relationship with Hamilton, tweeted a picture of the British driver spraying a magnum of Champagne.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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