Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

Hamilton drives for the German car marque Mercedes-Benz. After his win, the company tweeted a picture of the British driver standing in the company's logo and punching the air, alongside text that read,"The Best".

Blackberry, the embattled mobile phone manufacturer and a sponsor of the Mercedes-Benz Formula 1 team, tweeted its congratulations to the driver along with a link to an exclusive interview.

The International Watch Company (IWC), the Swiss luxury watch company that has a personal relationship with Hamilton, tweeted a picture of the British driver spraying a magnum of Champagne.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published