Brands... for Valentine's Day

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Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of love-themed ads and brand activity.

BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to the top of London's BT Tower.

But an ad for Ikea in Australia has become a social media hit, offering free cots to babies born nine months after Valentine's Day.

Supermarkets and retailers, including Tesco and John Lewis, have also taken the opportunity to promote flowers and gifts to last-minute shoppers.

Cadbury has a Promoted Trend on Twitter and other brands offering 140 character love notes include Citizen Watches, Royal Mail and Now TV.

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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