Brann London has hired the high-profile creative team, Brian Storey
and Xanthos Christodoulou, as joint executive creative directors.
This is the first senior appointment made by Dennis Kerslake, the
managing director, who joined in August (Campaign, 20 August 1999).
The pair, who will join on 31 January, fill a gap in the agency’s senior
creative staff caused by the departure of Paul Kitcatt, the London
shop’s founding managing director and executive creative director, just
a week before Kerslake’s arrival.
The appointment marks the closure of the Oswald Agency, a venture set up
by the duo with an account director from OgilvyOne, Mark Wilson, last
The main part of Oswald’s output was through freelance work with other
agencies, although it had a small number of clients including Granada
Christodoulou said: ’While running our own agency was something we had
always wanted to do, we found ourselves wanting to get back to what we
do best - the creative product.’
Before forming Oswald, Storey and Christodoulou spent a year at HPT
Brand Response following stints at Craik Jones, FCA! and OgilvyOne,
where they teamed up in 1995.
Their appointment signals Brann’s focus on improving the creative
product to move its perception away from being a high-volume direct mail
and data factory.
Through placing its leading creative team in London, Brann is hoping to
illustrate a shift in its power base from its shops in Bristol and
Cirencester to the capital, which it aims to make the fulcrum of a
Christodoulou added: ’This is a great opportunity and we are
particularly excited about being part of a new management team.
’We will be able to start with a clean canvas, but at the same time
benefit from the experience that you can only get from an agency that
has been around for as long as Brann.’
Kerslake said: ’My mission is to build a strong and leading-edge
business in London, and the first part of that is to increase Brann’s
’Brian and Xanthos are a rare talent and have a passion for great work.’