Brann and CHJM win Guardian Newspaper direct brief from KLP

Brann UK and Claydon Heeley Jones Mason have won the direct

marketing account for Guardian Newspapers as the publishing company

develops its direct strategies, such as customer relationship

management.



The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a

pitch which also involved Alphabet Advertising, Swordfish and Tequila.

The appointment comes a week after Mother was appointed to handle the

above-the-line account for The Observer.



Brann UK, which currently handles DM for the Guardian Weekly, will work

with CHJM on The Guardian, The Observer, Guardian Unlimited, the

Guardian Weekly and Money Observer.



CHJM will also be responsible for sales promotion for The Guardian, The

Observer and Guardian Unlimited.



Guardian Newspapers' marketing director, Marc Sands, said: "Brann showed

a rigorous and disciplined approach to our brief. Its pitch met our

objectives of adopting a new strategic approach to our weekday media,

education and society offerings. CHJM showed a great understanding of

our brands and values and will translate this into creative, innovative

sales promotions."



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).