Brann Interactive wins Lufthansa

- Brann Interactive has been appointed by German airline Lufthansa to manage its online strategy and implementation for Lufthansa UK and Ireland.

- Brann Interactive has been appointed by German airline Lufthansa to manage its online strategy and implementation for Lufthansa UK and Ireland.

The win comes on the heels of last month's appointment by Guinness Worldwide. The account was previously handled by the now defunct Webmedia.

Brann has been tasked with integrating the UK site, located at www.lufthansa.co.uk, into the core functionality of the main German site www.lufthansa.com which includes features such as timetables, flight booking and air miles statements.

Mark Davies marketing manager at Lufthansa UK and Ireland, said: "I took the decision to go with Brann Interactive because they are able to strike a genuine balance between digital innovation and marketing rationale. I am looking forward to what I am sure will be a very fruitful relationship."





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).