Brann London wins Build-Online.com’s ad and DM account

Brann London has beaten OgilvyOne in a head-to-head pitch for Build-Online.com’s pounds 3.5 million advertising and direct marketing account.

Brann London has beaten OgilvyOne in a head-to-head pitch for

Build-Online.com’s pounds 3.5 million advertising and direct marketing

account.



Build-Online, which launched in Ireland last year and is now active in

the UK, France and Germany, is an online forum that brings together

construction industry professionals, contractors and suppliers across

Europe.



It is now managing projects worth more than pounds 125 million with 45

staff and aims to turn that into pounds 625 million and 150 staff by the

end of the year.



It was co-founded by a former Andersen Consulting e-business specialist

Mark Suster and Brian Moran, an architect with 13 years of experience

throughout Europe.



Brann’s role will be to run a highly targeted business-to-business

campaign to communicate the benefits of using the site for managing

construction projects.



The site aims to simplify communication, collaboration and transactions

and ultimately change the way in which construction professionals manage

programmes and make purchases.



Dennis Kerslake, the marketing director of Brann London, said: ’It’s a

compelling argument, isn’t it - saving an industry pounds 14 billion a

year.



This company is using the internet to its best advantage, taking open

communication into an industry that has been slow to utilise IT. We are

all tremendously excited about being involved in such a landmark

business.’



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