- Brann London has scooped the below-the-line advertising business for the Labour Party, as it gears up to boost membership numbers following a dramatic fall since the General Election.
The agency is understood to have pitched against eight other shops in the initial stages of the review, and triumphed in a final shoot-out against one other agency. The final stage of the contractual arrangements are expected to be completed by the end of this week.
Labour's below-the-line business has been up for grabs since the incumbent, Evans Hunt Scott, resigned the business at the end of November after a disagreement over strategy and direction.
The Brann group of agencies has wide experience in the fund-raising sector, and Brann London's managing director, Paul Kitcatt, has won several creative awards for accounts such as the RSPCA, Blue Cross, Save the Children, the Salvation Army and Multiple Sclerosis charities. His experience in the area is thought to have been a strong contributory factor to the agency's win.
Brann London will take the party through to the next General Election, which has to be held in or before May 2002.
Since Labour's successful General Election in May 1997, membership numbers have fallen from 420,000 to 390,000. Schemes thought to be under consideration by the party include a joint family membership option and a lifetime membership scheme -- although the latter would demand a change in the party's constitution, which currently states that membership must be renewed annually.
Neither Brann London or the Labour Party could comment before the contract had been completed.