Brann poaches top account director to head Peugeot brief

Brann has poached a senior board account director from Bates UK - formerly Bates Dorland - to head the Peugeot business, as well as its new-business effort and fundraising division.

Brann has poached a senior board account director from Bates UK -

formerly Bates Dorland - to head the Peugeot business, as well as its

new-business effort and fundraising division.



Jonathan Barton will be based in Brann’s main Cirencester office, where

it is thought that he is in the process of being groomed for a senior

management position by the managing director, David Longden.



Barton has worked at above-the-line agencies for his entire career,

starting as an account executive at DMB&B in 1985, before spending eight

years at Lowe Howard-Spink, progressing from senior account manager

through to board account director. He held his most recent position at

Bates UK for three years.



While at Bates he worked on Cussons, Roche and Royal Mail, for which he

instigated the ’I saw this and thought of you’ campaign.



As part of his work on the Royal Mail account, he spent six months on

secondment on the client side as the programme director for the Royal

Mail Masterbrand project.



’My desire to move to below-the-line communications started when I spent

those six months at Royal Mail. During that time I became interested in

the whole area of marketing, not just the increasingly narrow area of

advertising with which I had been growing bored,’ Barton said.



’There is much more of a buzz in getting people to become brand loyal

and advocates, and being involved in communication which affects

consumers at every level,’ he continued.



John Shaw, Brann’s managing director of European agencies, said:

’Increasingly, we are working at a very senior level with clients and we

needed a heavy hitter like Jonathan.’



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