Branson puts ethics at core of Virgin bank plan

Virgin founder Sir Richard Branson has promised to place ethics at the heart of his new banking proposition, as Virgin Money bids to take over branches from nationalised bank Northern Rock.

Sir Richard Branson: 'The public is crying out for a really good, honest bank'
Sir Richard Branson: 'The public is crying out for a really good, honest bank'

Speaking exclusively to Marketing, Branson said he was confident an entrance by Virgin would ‘shake up’ the sector.

‘The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector,’ he added.

Branson, who is boosting Virgin’s focus on sustainability projects, is also set to launch a book, ‘Screw Business as Usual’, outlining how businesses should ‘switch from a profit focus to caring for people’.

‘With the Virgin brand, we genuinely try to do what’s right. Any company that does that, hopefully, gets a good, positive brand, and if you’re not trying to do what is right in life, then your brand is damaged. We like to run our company ethically.’

Virgin Money has drawn up a bid for Northern Rock’s 70 high-street branches. Government holding company UK Financial Investments has set a 1 November deadline for bids.

Virgin faces competition from investment group NBNK, led by ex-Northern Rock chief executive Gary Hoffman; former Tesco Personal Finance marketing director Paulette Rowe is the strategy director.

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More