Branston Pickle 'squeezy', by Delaney Lund Knox Warren

Branston Pickle is introducing a new, squeezy bottle, and a TV campaign by Delaney Lund Knox Warren & Partners marks this first innovation in years. The ads show the ease of using the new product and feature people making a sandwich with one hand and doing something else with the other. One man is decorating while he adds Branston to his sandwich and another is playing table tennis. The endline reads: "Bring out the Branston."