Brasserie produces debut Ronseal spots

The Advertising Brasserie has unveiled its first work for Ronseal, created by the former HHCL & Partners team of Dave Shelton and Liz Waldron, who devised the well-known catchline: ’Ronseal. It does exactly what it says on the tin.’

The Advertising Brasserie has unveiled its first work for Ronseal,

created by the former HHCL & Partners team of Dave Shelton and Liz

Waldron, who devised the well-known catchline: ’Ronseal. It does exactly

what it says on the tin.’



The two Advertising Brasserie creatives worked on the latest campaign

with another agency creative, James McCarthy. Shelton and Waldron also

directed the ads and media is handled by MediaCom TMB.



This time, the Ronseal man has a side-kick, with whom he discusses the

merits of various wood coverings.



The campaign comprises eight new executions for four woodcare products,

one of which - Diamond Hard - has not previously been advertised.



One execution opens on the two characters sitting at a freshly varnished

kitchen table. The first man says: ’Ronseal’s quick-drying varnish is

touch-dry in 20 minutes, so I waited 20 minutes, touched it, and guess

what?’



Playing along, his friend retorts: ’It was dry?’



The ad concludes with a close-up shot of the product and the famous

catchline.



Ged Shields, the marketing director at Ronseal, said: ’We had a dual

objective - a fresh creative perspective and a team who truly understood

our tone of voice.’



The Advertising Brasserie picked up the pounds 3 million Ronseal account

in October last year, following a five-way pitch against BMP4, Banks

Hoggins O’Shea, Roose & Partners and the incumbent, Griffin Bacal.



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