Brazil is revealed as the Social Media Capital of the world

It is fast becoming apparent to many social media companies that Brazil is a hotspot and with saturation being reached in the US and Europe, the Latin American country offers the chance for massive freedom of growth.

São Paulo: Twitter moves in
São Paulo: Twitter moves in

That's something that isn't possible in China where the state imposes many restrictions on what can and can not go on like and where sites like YouTube, Facebook and Twitter are currently blocked.

In Brazil though there are no such problems. Facebook for instance has 65 million users. That makes Brazil its second biggest market outside of the US, according to social-analytics company Socialbakers.

Continue reading this story on The Wall.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More