Breakfast Briefing: Adidas employs robots, News UK to launch Sun Bets, Yahoo's spin off plans

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Marissa Mayer: the Yahoo chief says the firm will spin off its internet businesses
Marissa Mayer: the Yahoo chief says the firm will spin off its internet businesses

Adidas eyes personalisation with the help of robots

Adidas is looking to speed up trainer production, and will see its first shoes manufactured by robots next year.

The company wants to bring its manufacturing operations back from China and Vietnam, where it relies on human labour, closer to home in Germany.

The new "Speedfactory" is located close to Adidas' headquarters, and will start producing a concept shoe in the first half of 2016. 

The technique could allow consumers to customise their footwear in-store, then have it delivered within a week.

Source: Adidas

News UK creates new Sun Bets gambling brand for 2016

The Sun newspaper will be getting a new gambling brand next year, called Sun Bets.

News UK, the paper's parent company, has partnered with gambling firm Tabcorp to create the new brand, which will operate in the UK and Ireland.

News UK will be responsible for Sun Bets' branding and promotion, with Tabcorp handing over a cut of the money to the publisher. Neither company has revealed what exactly the revenue share deal is.

The pair plan to run the brand for at least 10 years.

Rebekah Brooks, CEO of News UK, said: "This deal with Tabcorp marks a pivotal moment in the digital transformation of the company, creating a world-class online sports book that will engage and entertain the betting public in the inimitable style of The Sun.

"The two powerful brands of The Sun and our Dream Team fantasy football competition already have incredible reach and I have every confidence that this will be a rewarding partnership, which will see Sun Bets firmly established as a key player in the online betting business."

Source: News UK

Yahoo plans to spin off web and display business

Yahoo has abandoned a plan to spin off its stake in China's Alibaba into a new company, and will instead spin off its core web and display businesses.

The turnaround is due to US tax complications, but would also leave Yahoo's newly spun off core businesses ripe for a sale.

It isn't clear what the new company might be called, and Yahoo CEO Marissa Mayer, announcing the plans, hasn't floated a sale just yet. She told the Financial Times she had "no intention" of stepping down.

Source: Reuters

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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