Breakfast Briefing: Apple to launch new iPhone, Facebook hits 1bn daily users, Tesco's SFO grilling

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, one billion users log into Facebook in a single day, Apple will debut a new iPhone, and ex-Tesco boss Phillip Clarke faces a grilling by the Serious Fraud Office.

Hey Siri: Apple's assistant won't answer questions about the new iPhone
Hey Siri: Apple's assistant won't answer questions about the new iPhone

Apple to debut new iPhone

Apple is set to launch a new iPhone model on 9 September, exactly a year after the company launched the Apple Watch and mobile payments service Apple Pay.

The firm sent out press and analyst invites with the tagline, "Hey Siri, give us a hint". Actually asking Siri for a hint results in coy responses like, "You're cute when you're desperate for information".

Apple is expected to unveil the iPhone 6S and, possibly, the cheaper iPhone 6C. It may also update Apple TV.

The news comes after research firm IDC pegged second quarter sales for the Apple Watch at 3.6 million, making it the second most popular wearable device after Fitbit, at 4.4 million.

Source: Financial Times

Facebook hits one billion users in a single day

One in seven people on the planet logged into Facebook on Monday this week, founder Mark Zuckerberg revealed.

Announcing the milestone, Zuckerberg said: "When we talk about our financials, we use average numbers, but this is different.

"This was the first time we reached this milestone, and it's just the beginning of connecting the whole world."

In its most recent quarter, Facebook averaged 968 million daily active users, and 1.49 billion monthly active users. The firm could hit one billion daily active users on mobile before long.

The news comes after Facebook unveiled M, a digital assistant to rival Siri and Cortana. As well as, tech, M uses human "trainers" to meet user requests.

Source: Mark Zuckerberg

Former Tesco CEO faces Serious Fraud Office grilling

Ex-Tesco boss Phillip Clarke is reportedly set to be interviewed by fraud investigators, as the probe into the retailer's accounting scandal wraps up.

The Serious Fraud Office has asked Clarke and former commercial director Kevin Grace to come in for interviews, according to Bloomberg, citing sources. Former head of UK operations, Chris Bush, also received a summons earlier this year.

The SFO began probing Tesco almost a year ago after the retailer revealed a £326m accounting hole.

Source: Bloomberg

In case you missed it...two longer reads

The orgiastic future: why it's our own values we should question, not Amazon's

Amazon's poor treatment of its workers shouldn't come as much of a surprise, when it's our frenetic consumerism that drives it, says chief creative officer at DigitasLBi, Chris Clarke. 

Grey London's Nils Leonard: use creativity to make something that matters in the world

Brands and agencies have lost their influence on popular culture, says Nils Leonard. Focusing on creativity and ambition can reverse that trend.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture", a vaporous cloud of booze in Borough Market.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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