Breakfast Briefing: Apple's annus mirabilis, Barclays CEO confirmed, BT-EE approved

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Apple once again posts record results, Barclays confirms its new CEO, and the BT-EE deal gets the green light from competition authorities.

Apple Watch: no sales figures given, but the device helped drive record sales overall
Apple Watch: no sales figures given, but the device helped drive record sales overall

Apple says 2015 is its 'best year ever' 

Apple once again saw a record quarter for iPhone, Apple Watch and App Store sales, netting revenues of $51.5bn for the three months to September 26, up from $42.1bn the prior year.

Net profit came in at $11.1bn, up from $8.5bn over the same period. 

Apple quelled any doubts over its international sales power, with markets outside the US bringing in 62% of sales.

Tim Cook, the chief executive officer, said: "Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion.

"This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams."

The Guardian noted that with more than $205bn in the bank, Apple has more cash than Peru, the Czech Republic and New Zealand.

Source: Apple

Ex-JPMorgan chief becomes Barclays boss 

Former JPMorgan CEO Jes Staley is confirmed to take the top job at Barclays, starting his new role on 1 December.

It's expected that 30,000 staff will get the chop once Staley assumes his position, and chairman John McFarlane has already told staff to expect "tough calls" in future.

Source: City AM

BT-EE rubber-stamped by competition watchdog

The £12.5bn merger of BT and EE is set to go ahead,  after the deal was rubber-stamped by the UK's competition watchdog.

The Competition and Markets Authority (CMA) found a merger wouldn't pose significant risks to EE's rivals in the retail mobile market, or BT's rivals in home broadband. It also suggested there was little risk of a combined entity disadvantaging competitors in the wholesale market.

This is despite strong opposition from Sky, TalkTalk and Vodafone against the deal. Sky in July warned the deal would be "highly damaging" to the telecoms market.

Source: Telegraph

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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