Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a BA plane catches fire on the runway, Instagram opens up to more advertisers, and Microsoft returns to court over a privacy case.

Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight
Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight

British Airways deals with fire drama

A British Airways plane caught fire at Las Vegas airport yesterday, forcing the evacuation of 172 people on board on emergency slides.

The Boeing 777-200 plane was preparing for take-off when its left engine caught fire. An eyewitness account of what it was like to be on board the plane has been written by Guardian journalist Jacob Steinberg.

Airport officials said 13 people were taken to hospital, most of them with injuries sustained while sliding down inflatable chutes during the evacuation.

Source: Guardian / BBC

Instagram widers ad offer

Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month.

Businesses of all sizes will be able to advertise on Instagram from today and the ads will be available in more than 30 new markets such as Italy, Spain, Mexico, India and South Korea.

It has also launched new features for the app including a landscape format for images and videos. Advertisers will also be able to make use of 30 seconds for videos instead of the 15 seconds currently available.

Source: Campaign

Microsoft continues court battle over emails

Microsoft is returning to court to continue its fight against the US government’s demand that it hand over emails stored at an Irish data centre.  

The messages involved are alleged to contain details of narcotics sales.

The stand-off is being viewed as a test case that will determine the extent of the US government’s powers over tech companies that offer cloud-based services.

Source: BBC

In case you missed it...two longer reads

Apple's iOS 9 forces a dramatic rethink for mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users.

Dial M for Uber: how Facebook M will change your marketing strategy

"M, book me a cab". This perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture", a vaporous cloud of booze in Borough Market.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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