Breakfast Briefing: Barbie sales slide, Tesco sells-off property & Mcdonald's accountancy error

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's briefing we look at McDonald's UK accountancy error, Mattel's ongoing fight to regain sales for Barbie and the latest in Tesco's bid to turn around its fortunes.

McDonald’s: admits accountancy error
McDonald’s: admits accountancy error

Barbe sales slide for eighth consecutive quarter

Mattel has posted a 4% sales slide for its Barbie brand, contributing to a fall to $223.8m in net income for the quarter, whereas last year the figure was $331.8m.

It is the eighth consecutive sales slide for the Barbie brand as kids look to more modern and tech-driven toys. But Mattel remains bullish that it is on the right path to modernising the business, with chief exec Christopher Sinclair saying "We're very encouraged by the progress we are making on reenergizing the company," according to the BBC.

According to the report, a strong dollar also hit the overseas revenue for the brand of which nearly half of its revenue comes from international sales.

Source: BBC

McDonald’s admits accountancy error

McDonald’s UK has admitted it made an accountancy error on its 2013 results that caused it to overstate its turnover by £130m.

The fast food chain said the error was a "human" one that was made by misplacing the decimal point and that it didn’t impact the £337.8m gross profit that it reported for that year, according to the Telegraph.

Source: Telegraph

Tesco continues turnaround by selling off more retail space

Tesco is selling off almost £250m of supermarket sites to a property developer, the latest in its move to turnaround its fortunes.

The space, which is predominantly in London, the South East and Bath, has been sold to property investment firm Meyer Bergman, which could be used to build almost 10,000 new homes.

According to the retailer, it has abandoned plans for 49 new stores and will be shutting 43 existing underperforming stores.

Source: BBC

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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